What Marketers can learn from #RoyalWedding, Twitter & #cnntv
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Its 4.53 AM CST (10.53 in London) and I've just been woken up by wife's alarm as she dashes to the tv and logs into facebook, while I remain in bed and bleary eyed fumble for my phone and onto twitter.
The royal wedding proves that when you have a remarkable event and a motivated community people will connect and participate. This ranges from the truly devastating events in Japan, uprisings and political upheavals in the middle east and Africa and well yes who designed Kate Middleton's dress.
Right now the top 10 trending topics (aka brands) are of course all British including #BuckinghamPalace #ClarenceHouse #Royal Wedding and...... #Cnntv !!!???
So, despite the fact it's a (pardon the pun) Royal Flush, CNN have mastered the art and science of motivating their global audience of (consumers) to act, and simply use a hashtag. To be honest, I was expecting to see BBC.
I'm surprised at my own behavior, as well as the masterstroke of CNN. It goes to show that brands which understand their equity and consumer will thrive in this diverse new media web 2.0 age.......
Now ive woken up a bit I'm off to see that dress live...
Stop press.......Its BBC America on the TV....British marketers may once again rejoice.
The royal wedding proves that when you have a remarkable event and a motivated community people will connect and participate. This ranges from the truly devastating events in Japan, uprisings and political upheavals in the middle east and Africa and well yes who designed Kate Middleton's dress.
Right now the top 10 trending topics (aka brands) are of course all British including #BuckinghamPalace #ClarenceHouse #Royal Wedding and...... #Cnntv !!!???
So, despite the fact it's a (pardon the pun) Royal Flush, CNN have mastered the art and science of motivating their global audience of (consumers) to act, and simply use a hashtag. To be honest, I was expecting to see BBC.
I'm surprised at my own behavior, as well as the masterstroke of CNN. It goes to show that brands which understand their equity and consumer will thrive in this diverse new media web 2.0 age.......
Now ive woken up a bit I'm off to see that dress live...
Stop press.......Its BBC America on the TV....British marketers may once again rejoice.