Random Acts of Fusion Muscle Music !

The rather nonsensical title of this post is to inspire you by highlighting the creative  heights that celebrity laden brand videos now deliver....

Old Spice's Muscle Music

6M views as at Sept 1st 2012: Youtube/Vimeo - official pages only.  

Stop Press: now at 9M as at 6th Jan 2013

Ford's Random Acts of Fusion

90K views (as at Sept. 1st 2012 on Youtube) - 5 videos in the series.

Stop Press: now at 1M as at 6th Jan 2013 (many, many more videos)

Its great to see Ford's passion for episodic scripted storytelling, self deprecating humour, and sharp casting (with Joel McHale, Kate Micucci and Ryan Seacrest).  

The videos are truly 'laugh out loud' funny yet are doomed to obscurity unless you share this post/video link, and check out @FordFusion and their website.

Just don't ask for an ROI, what the budget was, or define the quality of their work by the number of views.....(and for the record no one at Ford asked me to write this, and my current car is from a Japanese brand)...

9.4.12 - Stop Press: So, if you have gotten this far you must believe that the strategy and metrics driving this campaign go far beyond 'viral video/youtube views'.  

Dig deeper into Scott Monty's insights here, as its evident Fords goal is to become a lovemark.  

1.6.13 - Stop Press: ...So I can't leave this campaign alone. 

They've made the ubiquitous concept  of a 'remix' a little more spice by adding Reggie Watts, plus given their Youtube page a revamp with some snazzy gadgets. 

Seems as if Ford and Team Detroit have a budget to invest in scalable ideas.....and so should you...

Breaking News - Landscape is the new Portrait

In search of marketing innovation for your brand ? 

landscape+in+a+portrait+word+a.jpg

This Kia car ad has an authentic picture of....well a Kia car (no-less), with a disruptive landscape placement that compelled me to rotate the page to look at it and share it (remarkable).

landscape+in+a+portrait+word+b.jpg

Innovate, disrupt, and become remarkable, seize the patently  obvious opportunity to be landscape in the portrait world !