The Art of Marketing (#TAOM) - Quotes that provoke ACTION


I get it.

You’re too busy to read a full recap of what the speakers had to say at the art of Marketing Chicago conference today.

So… here are 10 bite sized quotes that provoke action:  my notes and via Twitter #TAOM.

Why Marketers should be artists
1. "commodity is just a marketer that has given up"  - Seth Godin
2. "competence is no longer a scarce commodity" - Seth Godin   

What consumers want
3. "…we use our wealth to get weirder, we use wealth to be more like ourselves" -  Seth Godin
4. (pt 1) "Give a shit first, then maybe consumers will be interested in you”  
5. (pt 2) "..yes and they [customers] talk back now, we have to respect that via good cop marketing" – Gary Vaynerchuk

Leadership in 2012  
6. "lead with generosity, intimacy, candor and accountability" -  Keith Ferrazzi
7. It's Critical to shift from "Stumbling into intimacy" to a relationship strategy. Consider what are you ‘selling’ vs what people are ‘buying’ -  "Ask how can I serve you" - Keith Ferrazzi
8. "Do exactly what I tell you" is the 'Factory' model that no longer works – Seth Godin

Digital stuff…….  
 9. all a ‘bounce rate’ tells you is that "I came, I puked, and then left" - Avinash Kaushik
10. "do you work on a brand that has the right to be on the home page of your smart phone ?” -  Mitch Joel

P.S. Im saving @avinash’s salacious quotes for a deep dive post, and will leave you with the thought, that a book calledPuke.Boom.Orgasm.Awesome is in his destiny.




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KISS - Keep it Short and Sweet

In the current age being time poor is inevitable, with the added burden of yearning for continuous development and learning. There is however a practical way to know what’s hot, and stay ahead of the curve as efficiently as possible.

I have become an immediate fan of Seth Godin, who gets his messages across by owning the mantle of being brutally honest, repetitive and most importantly short and 'sweet'.

In ‘The Dip – the little book that teaches you when to quit (and when to stick)’’ he talks about the same 2 themes over and over, and abruptly stops after only 80 pages. Its successor ‘Tribes – we need you to lead us’ on the other hands runs a little longer (150 pages), but doesn’t stray too much from the 2 topics of leadership and avoiding mediocrity.

In tribute to Seth I leave you with my review of Tribes - in as succinct a manner as possible: provoke, frustrate, enlighten, motivate, enable !

NB I’m waiting on Amazon to deliver ‘Purple Cow’, with the hope it’s equally as short and just as engaging.