- (Microsoft beats Apple?) Once Is Chance, Twice is Coincidence, Third Time Is A Trend
- (Ideas that spread) Be Contagious
- (Creative Inspiration) To create_______that you can't imagine any other way
- (Twitter 101) NOT on Twitter READ this. Already convinced - SEND this!
- (Storytelling) Random Acts of Fusion Muscle Music !
7. (Copywriting) Slightly Less Dissappointing Than Other Companies
8. (Motivation) The Art of Marketing - Quotes that provoke ACTION
9. (Brand Storytelling) Creating magic....with tin foil (aluminum wrap)
10. (Pinterest!) Pinterest - one simple tip to avoid faliure
I can't help but notice that the square is making a slow comeback, as the Microsoft
blog announced their new logo today. Despite a mix of cynicism, and support this instantly elegant logo evokes very few alternative brands, as only FLOR, Weber Shandwick and JCP come to mind. To prove my point even Square - the mobile payment brand uses rounded edges in their logo!
So, could a humble sharp edge be a case of simple, yet relevant differentiation? Will the geometrically 2D square edge become the 'new' round(ed) ? Might
Square, or Apple embrace straight lines.....? Is your brand a follower or a leader ? It's been said that once is chance, twice is coincidence, and third is enemy action a trend!
STOP PRESS: Microsoft's timing is impeccable! With the August 24th announcement of Apple's patent victory vs Samsung, perhaps brands will adopt the 2D square edge much quicker than envisioned.
Lets Bing it
I first heard the expression ‘let’s Bing it’ – in a sponsored section of the Rachel Zoe Project tv show earlier this week. Having taken a couple of days to ponder my reaction, I still feel that the expression frankly sounds forced and quite odd.
Although Bing has to differentiate itself from Google, (with eg their TV creative poking fun at the shortcomings of other search engines) they now go head on to challenge Googles’ ubiquity. But can you think of anyone who would get what you meant if you said “I binged that ”?.. I don’t think so !...not yet anyway.
Going for Gold
Bing works really well, looks good, and provides different results to Google, and I love any brand that offers me a better solution. So, yes I applaud Microsoft for having the tenacity to set their benchmark as at least a dead heat – and to metaphorically race their Usain Bolt.