(not so) Secret Weapon to monetary attraction
Seth Godin has smartly cultivated his fans in order to launch his new book "The Linchpin" with a simple yet compelling formula (with his actions in brackets):
- Functional Benefit (book) +
- Emotional benefit (Acumen Fund - Charity endorsement) +
- Motivation (limited offer of 3000 + request to blog a review)
= Monetary Attraction
The formula is masterful ...savour, digest, share and reapply.
Start at the Beginning
My visits to Barnes & Noble stores, are underpinned by a compulsion to browse the business section, with my working theory that the market is fuelled by 3 drivers:
a) a race to create the latest buzz word
b) a plethora of new/breakthrough 7-10 step processes that will revolutionize the way we think
c) the emerging/returning Guru with the as seen on ‘Oprah/The View/Fast Money/Today’ sticker on the front cover, (with accompanying endorsements from all the usual suspects).
The above theory is being threatened by Dan Roam’s book ‘The Back of the Napkin – Solving Problems and Selling Ideas with Pictures’. This literally jumped out at me; as my preference for visualizing my thinking is the core of his work - via ingenious illustrations that help captivate and inform. I just Had to buy it, and i dont think he's been on Oprah ...yet !
...But... to be honest I haven’t yet read it, as Dan’s book was in the queue - behind ‘Purple Cow’ (Seth Godin) and The Black Swan (Nassim Nicholas Taleb) which I’m attempting to read simultaneously…
Well, not any more, Dan has captivated my attention by writing 4 amazing 'Napkins' which demystify the healthcare reform debate (in the US) - leveraging his truly unique pictorial eloquence and elegance…I’m absolutely hooked, and he’s forced me into choosing him first (and hence placing on hold the other books I'm reading), and that’s what any great brand should achieve…
NB I’ll post a review when im finished, but go and check out the book website
I have become an immediate fan of Seth Godin, who gets his messages across by owning the mantle of being brutally honest, repetitive and most importantly short and 'sweet'.
In ‘The Dip – the little book that teaches you when to quit (and when to stick)’’ he talks about the same 2 themes over and over, and abruptly stops after only 80 pages. Its successor ‘Tribes – we need you to lead us’ on the other hands runs a little longer (150 pages), but doesn’t stray too much from the 2 topics of leadership and avoiding mediocrity.
In tribute to Seth I leave you with my review of Tribes - in as succinct a manner as possible: provoke, frustrate, enlighten, motivate, enable !
NB I’m waiting on Amazon to deliver ‘Purple Cow’, with the hope it’s equally as short and just as engaging.