SuperBowl 44 Ads - The first Top 5 winners

So here we go....

1. MOST LIKELY TO DRIVE CONSIDERATION: HomeAway.com ! Never heard of them before, and now I have 'binged' them (c'mon google is getting all the attention) !
2. MOST FUNNY: Car Max/Doritos - great use of humour and making the drama about the product benefit that consumers love them for.
3. MOST ON EQUITY: VW – totally on their US equity with an irreverent attempt to bring alive their relevance. The use of Stevie and Tracy Morgan was the twist you weren’t expecting that left a little twinkle in the eye. I would love to see this aired in Germany - its just so different they wouldn’t have a clue.
4. MOST TALKED ABOUT: Google, clearly a grown up ad going for the “mega brand”/”epic “ ad – that would elevate their brand as market leader.
- I felt I knew where the story was going and where it was going to end – so the question for me is authenticity Was it really authentic ?
5. MOST EFFECTIVE PLACEMENT: Doritos (Gym) 30 sec ad after a Saints Interception you deserve that piece of luck if you go after so many spots.

Your comments please.

Mraketing – how to make Sreach work for you….

So now I got your attention didn’t I ! Think about it - how often do you miss-spell a word in an email – 50% of the time ? How about miss-spelling a word in a search ? I would guess its MOST of the time.

So If marketing is about gaining attention, and search marketing is about defining and choosing the optimum words for your 'bsusines' or 'barnd'…then you may be missing a trick by not actively buying miss-spelled words.

Simply, get someone to type your top 5 search words out 20 times, and keep the mistakes for some of your key words!

I credit this highly original thought to the great guys at the Marketing over Coffee site and podcast ….listen to the show dated 16th Sept (at 06:25) to learn more….

Rebranding London - 3 tips for success

As a former resident I’m a big fan of London. However, it does need to step up its game to keep up with wonderful cities such as Barcelona, Stockholm and Melbourne. So Im watching the rebranding London campaign brief and pitch process with interest. Moving Brands have breathed some great energy into the process by leveraging crowdsourcing - with some amazing ideas sent in : check them out here .

My three tips for success

1. Bring the Outside In
The opportunity to re-brand london should be championed outside of the country – after all visitors and tourists will be the key customers of any new identity.

2. Engage the Masses
Internally, It could be a great opportunity to reach out to the wider community of ‘brands’ that actively touch London – eg airlines, sports teams, retailers that also have a vested stake in the success of the output, tapping into their creative minds and ample resources – encouraging them to submit.

3.Inspire the Kids
This could be a great school project – to get kids engaged in the discussion – reaching out to school bodies to encourage submissions. Good Luck London.