Consumer Centric + Design Thinking is a mandate


I’m a huge fan of Marketing magazine, so clicking on a Twitter link to a piece on the London 2012 Paralympics, I expected to see the article in full (on my Iphone).  I don’t object to paywalls – but how about this for design/choice complexity! 



The inclusion of sister publications (PR Week, Campaign), and a multi-choice maze doesn’t work well on a smart phone.  I have to admit to becoming a regular  ‘consumer’  and was left feeling overwhelmed, confused and frustrated – and  compelled to CLOSE the page.   

Its another reminder that consumer-centric design thinking must be enshrined through each and every brand touchpoint.  P.s. here's a link to the official games website.




qrcode

B E A U T I F U L


I grew up listening to BBC Radio One. It’s a brand with a special place in my heart, the station that unleashed my passion for music.  Driven by a public service mandate, BBC must create content for a diverse, multicultural and international audience.  The brand must fight to stay relevant in the area of a fragmented and technologically savvy audience .  


I’m so thankful that they’ve found a way to build a beautiful, simple and dare I say iconic mobile interface.  By understanding their  equity,  they have transformed today’s complex station portfolio into an intuitive interactive consumer experience. Eye catching design, dramatic colours and logical layout. Beautiful.  Check it out from your smartphone here.



qrcode

Breaking News - Landscape is the new Portrait

In search of marketing innovation for your brand ? 

landscape+in+a+portrait+word+a.jpg

This Kia car ad has an authentic picture of....well a Kia car (no-less), with a disruptive landscape placement that compelled me to rotate the page to look at it and share it (remarkable).

landscape+in+a+portrait+word+b.jpg

Innovate, disrupt, and become remarkable, seize the patently  obvious opportunity to be landscape in the portrait world !

Marshall Headphones - watch out Bose

In a 'sea of sameness'  - and dominated by plastic see through packaging,  the possession of a distinctive brand equity will help you win.




The genius move by Marshall Headphones is to hide their product in a brown cubed box design.... that provokes instant curiosity. 
My compulsion  to discover - and open the box proved insatiable. Although I like my Bose, I really want these as well! Marshall simply oozes lovemarks status. 




qrcode