No surprises - eg 'Rule 2' is a reminder that brands co-create their message as they no longer own it. 'Rule 10' 'Hire Us' is a call to action, but, hey ! It did its job by getting Weber front of mind in a sea of agencies....
P.S.....anyone else notice perhaps an homage to JCP's latest logo/US campaign ?
In search of marketing innovation for your brand ?
This Kia car ad has an authentic picture of....well a Kia car (no-less), with a disruptive landscape placement that compelled me to rotate the page to look at it and share it (remarkable).
Innovate, disrupt, and become remarkable, seize the patently obvious opportunity to be landscape in the portrait world !