Consumer Centric + Design Thinking is a mandate


I’m a huge fan of Marketing magazine, so clicking on a Twitter link to a piece on the London 2012 Paralympics, I expected to see the article in full (on my Iphone).  I don’t object to paywalls – but how about this for design/choice complexity! 



The inclusion of sister publications (PR Week, Campaign), and a multi-choice maze doesn’t work well on a smart phone.  I have to admit to becoming a regular  ‘consumer’  and was left feeling overwhelmed, confused and frustrated – and  compelled to CLOSE the page.   

Its another reminder that consumer-centric design thinking must be enshrined through each and every brand touchpoint.  P.s. here's a link to the official games website.




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Be Contagious



I love this little booklet of the 10 Rules of Engagement, placed by Weber Shandwick in the Global Issue of Advertising Age. Simple, believable, fun and focused, it caught my attention and completely interrupted my reading...... 


No surprises  - eg 'Rule 2' is a reminder that brands co-create their message as they no longer own it. 'Rule 10' 'Hire Us' is a call to action, but, hey ! It did its job by getting Weber front of mind in a sea of agencies.... 



Nice work in raising the bar. I might get back to reading Ad Age at some stage, but inspiring me with simple pictures and simple ideas successfully nixed the impact of every other ad in this issue.


P.S.....anyone else notice perhaps an homage to JCP's latest logo/US campaign ?

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Breaking News - Landscape is the new Portrait

In search of marketing innovation for your brand ? 

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This Kia car ad has an authentic picture of....well a Kia car (no-less), with a disruptive landscape placement that compelled me to rotate the page to look at it and share it (remarkable).

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Innovate, disrupt, and become remarkable, seize the patently  obvious opportunity to be landscape in the portrait world !