Samuel is a brand strategist, with a globally driven mindset and a passionate educator. He is a classically trained marketer with 15 years Consumer Packaged/Durable Goods, Retail, Entertainment, Apparel, and Food leadership experience at Sears, Procter & Gamble, Gillette, Safeway, HMV and Boutique Larrieux. 

His cross cultural acuity and passion for strategy led to national and global branding roles including Kenmore, Braun and Duracell, taking him from the UK to Germany, Switzerland and now the US.

As an expat, he maintains his Brit roots as an avid follower of the mighty Red Devils (his beloved - Manchester United Football Club), connoisseur of Indian food and keeping a keen eye on the British music scene.

He earned an MSc. in Marketing from the University of Ulster in Northern Ireland and holds a bachelors in Marketing & Law. Little known fact: he speaks German, French and Ga (Ghana).

He is and Adjunct Lecturer in the Advertising/Marketing Faculty at the Art Institute of Wisconsin, and teaches Global Business & Marketing. 

As Founder/Chief Solutionist at BrandCurious LLC he can be reached at:


  • Winner: Global Marketing Innovation and Brand Building for ‘Holistic marketing’ (Gillette) 
  • Winner: Training and Innovation for ‘Marketing Mastery’ (Braun/Procter and Gamble)