(not so) Secret Weapon to monetary attraction
Seth Godin has smartly cultivated his fans in order to launch his new book "The Linchpin" with a simple yet compelling formula (with his actions in brackets):
- Functional Benefit (book) +
- Emotional benefit (Acumen Fund - Charity endorsement) +
- Motivation (limited offer of 3000 + request to blog a review)
= Monetary Attraction
The formula is masterful ...savour, digest, share and reapply.