Marshall Headphones - watch out Bose

In a 'sea of sameness'  - and dominated by plastic see through packaging,  the possession of a distinctive brand equity will help you win.




The genius move by Marshall Headphones is to hide their product in a brown cubed box design.... that provokes instant curiosity. 
My compulsion  to discover - and open the box proved insatiable. Although I like my Bose, I really want these as well! Marshall simply oozes lovemarks status. 




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