Which brands did you instantly recognize in this Identity Parade? (police lineup to my US readers!)..... proudly on display at one of the worlds busiest airports.
Not being able to control your brand message is a pretty hard concept to accept. So it must be nauseating for Coca Cola and Volvic to have their brand equity subverted and be cast as prime suspects at airport security checkpoints....Perhaps it pays to be mediocre after all !