Cadbury's Roses are a British institution, a delicacy on par with Tea, Worcestershire Sauce and yes Fish and Chips.
This battered box of chocolates lasted 10 mins in my office before being devoured by my colleagues in Hoffman estates (nr. Chicago, IL). Coincidentally, its near to the US HQ of Kraft - the new owners of Cadbury.
Dear Kraft US - your market research is complete...launch this brand in the US and I'm sure it will be huge.