Be Contagious



I love this little booklet of the 10 Rules of Engagement, placed by Weber Shandwick in the Global Issue of Advertising Age. Simple, believable, fun and focused, it caught my attention and completely interrupted my reading...... 


No surprises  - eg 'Rule 2' is a reminder that brands co-create their message as they no longer own it. 'Rule 10' 'Hire Us' is a call to action, but, hey ! It did its job by getting Weber front of mind in a sea of agencies.... 



Nice work in raising the bar. I might get back to reading Ad Age at some stage, but inspiring me with simple pictures and simple ideas successfully nixed the impact of every other ad in this issue.


P.S.....anyone else notice perhaps an homage to JCP's latest logo/US campaign ?

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