I’m a huge fan of Marketing magazine, so clicking on a Twitter link to a piece on the London 2012 Paralympics, I expected to see the article in full (on my Iphone). I don’t object to paywalls – but how about this for design/choice complexity!
The inclusion of sister publications (PR Week, Campaign), and a multi-choice maze doesn’t work well on a smart phone. I have to admit to becoming a regular ‘consumer’ and was left feeling overwhelmed, confused and frustrated – and compelled to CLOSE the page.
Its another reminder that consumer-centric design thinking must be enshrined through each and every brand touchpoint. P.s. here's a link to the official games website.