I can't help but notice that the square is making a slow comeback, as the Microsoft
blog announced their new logo today. Despite a mix of cynicism, and support this instantly elegant logo evokes very few alternative brands, as only FLOR, Weber Shandwick and JCP come to mind. To prove my point even Square - the mobile payment brand uses rounded edges in their logo!
So, could a humble sharp edge be a case of simple, yet relevant differentiation? Will the geometrically 2D square edge become the 'new' round(ed) ? Might
Square, or Apple embrace straight lines.....? Is your brand a follower or a leader ? It's been said that once is chance, twice is coincidence, and third is enemy action a trend!
STOP PRESS: Microsoft's timing is impeccable! With the August 24th announcement of Apple's patent victory vs Samsung, perhaps brands will adopt the 2D square edge much quicker than envisioned.