B E A U T I F U L

I grew up listening to BBC Radio One. It’s a brand with a special place in my heart, the station that unleashed my passion for music.  Driven by a public service mandate, BBC must create content for a diverse, multicultural and international audience.  The brand must fight to stay relevant in the area of a fragmented and technologically savvy audience .  

I’m so thankful that they’ve found a way to build a beautiful, simple and dare I say iconic mobile interface.  By understanding their  equity,  they have transformed today’s complex station portfolio into an intuitive interactive consumer experience. Eye catching design, dramatic colours and logical layout. Beautiful.  Check it out from your smartphone here.

What Marketers can learn from #RoyalWedding, Twitter & #cnntv

Its 4.53 AM CST (10.53 in London) and I've just been woken up by wife's alarm as she dashes to the tv and logs into facebook, while I remain in bed and bleary eyed fumble for my phone and  onto twitter.

The royal wedding proves that when you have a remarkable event and a motivated community people will connect and participate. This ranges from the truly devastating events in Japan, uprisings and political upheavals in the middle east and Africa and well yes who designed Kate Middleton's dress.

Right now the top 10 trending topics (aka brands) are of course all British including #BuckinghamPalace #ClarenceHouse #Royal Wedding and...... #Cnntv !!!???

So, despite the fact it's a (pardon the pun) Royal Flush, CNN have mastered the art and science of motivating their global audience of (consumers) to act, and simply use a hashtag. To be honest, I was expecting to see BBC.

I'm surprised at my own behavior, as well as the masterstroke of CNN. It goes to show that brands which understand their equity and consumer will thrive in this diverse new media web 2.0 age.......

Now ive woken up a bit I'm off to see that dress live...

Stop press.......Its BBC America on the TV....British marketers may once again rejoice.

I am NOT an Olympic Champion

Every day we are bombarded messages that are supposed to inspire us to do and be better...so here are two perfect posts to help you get there.

1) Seth Godin reminds us that the hardest part is the last 10% of any task...which of course he concludes is where you should make the most effort, find the link here. 

2) So then I read this amazing post on the BBC about Carolina Kluft (an Olympic champion) who found winning so boring, she changed to an event she has no chance of winning..... 

Confused ? You shouldn't be, as I guess when you are an Olympic champion a commitment to making the most effort can only mean challenging yourself in an event where you are NOT the Olympic champion......