The videos are truly 'laugh out loud' funny yet are doomed to obscurity unless you share this post/video link, and check out @FordFusion and their website.
Just don't ask for an ROI, what the budget was, or define the quality of their work by the number of views.....(and for the record no one at Ford asked me to write this, and my current car is from a Japanese brand)...
9.4.12 - Stop Press: So, if you have gotten this far you must believe that the strategy and metrics driving this campaign go far beyond 'viral video/youtube views'.
Dig deeper into Scott Monty's insights here, as its evident Fords goal is to become a lovemark.
1.6.13 - Stop Press: ...So I can't leave this campaign alone.