No, not a story of remorse and regret, but instead the story of my discovery of Reckless Records in Chicago.
How does Reckless Records remain relevant In an era of instant downloads ?
How does it compete with virtual access to the worlds largest music libraries ?
Why is it still here when technology from brands such as Itunes, Spotify, Pandora, Amazon render this place obsolete?
I believe it's because I can:
- Discover and explore music with (almost) all of my senses.
- Be certain that popularity is not the only arbiter of taste.
- Buy VHS and cassette tapes. (I didn't as I don't have anything to play them on - but was honestly surprised, that people still do !)
- Ask the staff questions about music and musicians - which they are more than keen to answer.
- Immerse in the feeling that I can't get this anywhere else
- Leave with the belief that whatever I buy here is more valuable, meaningful and important than getting it from somewhere else.
- Be certain that I will tell people about it
- Be certain that I will go back.
This brand is not in the business of selling music. Its value comes from facilitating community via music, and an experience beyond the function of selling things.
In search of marketing innovation for your brand ?
This Kia car ad has an authentic picture of....well a Kia car (no-less), with a disruptive landscape placement that compelled me to rotate the page to look at it and share it (remarkable).
Innovate, disrupt, and become remarkable, seize the patently obvious opportunity to be landscape in the portrait world !
The royal wedding proves that when you have a remarkable event and a motivated community people will connect and participate. This ranges from the truly devastating events in Japan, uprisings and political upheavals in the middle east and Africa and well yes who designed Kate Middleton's dress.
Right now the top 10 trending topics (aka brands) are of course all British including #BuckinghamPalace #ClarenceHouse #Royal Wedding and...... #Cnntv !!!???
So, despite the fact it's a (pardon the pun) Royal Flush, CNN have mastered the art and science of motivating their global audience of (consumers) to act, and simply use a hashtag. To be honest, I was expecting to see BBC.
I'm surprised at my own behavior, as well as the masterstroke of CNN. It goes to show that brands which understand their equity and consumer will thrive in this diverse new media web 2.0 age.......
Now ive woken up a bit I'm off to see that dress live...
Stop press.......Its BBC America on the TV....British marketers may once again rejoice.
As I write this post, ad agency planners the world over are scheming to uncover killer insights, brand managers vy to launch their first hybrid campaign, and media mavens are seeding content amongst the most coveted 'sociopro' influencers......
Failure to understand their brand equity and user base may lead to the creation of a 'Bring back old Linked In' group. Start to worry if a cut the rope 'corporate ladder edition' replaces the 'People you may know' section......
I'm sure it adds cost so I would love to know if Jimmy John's measure the effectiveness or impact of this simple, playful, genius placement......After all a sandwich, is just a sandwich... right ?